Running a dental practice means you're already wearing too many hats. Between patient care, staff management, insurance headaches, and keeping the chairs filled, marketing usually ends up on the back burner — or handed off to a generalist agency that doesn't know a hygienist from a periodontist.
At The 108 Group, we do things differently. Our Fractional CMO Service gives your practice a seasoned marketing executive with nearly 40 years of experience working with dentists and dental organizations in a technology and business capacity, and 25 years specifically in dental marketing. You get senior-level strategic leadership without the cost of a full-time CMO — and without the learning curve of working with someone who has never set foot in a dental office.
Why Dental Practices Choose Sean Daily
Sean Daily is the CEO of The 108 Group and one of the most experienced dental marketing professionals in the country. His career began in technology services to the dental industry in the late 1980s, giving him a ground-level understanding of how dental practices actually operate — the workflows, the patient journey, the production metrics that matter, and the technology stack that holds it all together.
Over the past 25 years, Sean has focused that foundation directly on dental marketing, founding Dental Marketing Ninjas and working with practices ranging from solo general dentists to multi-location DSOs. He has helped practices grow production, attract high-value cases, dominate local search, and build the kind of patient pipeline that makes a practice genuinely sellable or scalable.
Beyond dental, Sean's broader client roster includes household names like Yelp, Microsoft, Dell, HP, Cisco, and Kohler — which means the strategies he brings to your practice are informed by enterprise-level marketing rigor, not just local service business thinking.
Sean is also a published author, former senior contributing editor at Windows IT Pro Magazine, and a frequent industry speaker. His book "Adentify" speaks directly to the identity and differentiation challenges that dental practices face in crowded local markets.
When you bring Sean and The 108 Group in as your Fractional CMO, you're not getting a generalist who will spend the first three months figuring out what an AOV is in a dental context. You're getting someone who already knows your world and can move fast.
What Our Dental Fractional CMO
Service Includes
Practice Growth Strategy
A custom marketing plan built around your specific production goals, case mix, and patient demographics — whether you're focused on cosmetic, implant, or general dentistry.
New Patient Acquisition
Proven systems for driving a consistent flow of new patients through local SEO, paid search, social media, and AI-driven search visibility.
High-Value Case Marketing
Targeted campaigns designed to attract patients ready to invest in implants, full-mouth restorations, and Invisalign.
Reputation Management
Your Google rating is your first impression. We build systems that consistently grow your reviews and protect your online reputation.
Vendor Management
We manage and hold your web or SEO agencies accountable — so you stop paying for work you can't measure.
Digital Marketing Execution
From Google Ads to email nurture sequences, we handle the full digital marketing stack or work alongside your existing team.
Brand Development
Whether you're a solo practice or a group, we build positioning that makes you the obvious choice in your local market.
AI Search Optimization
Ensuring your practice shows up and is recommended in AI tools like ChatGPT and Perplexity — staying ahead of the competition.
Leadership & Team Alignment
Building internal systems that ensure your front desk and treatment presenters convert marketing leads into scheduled appointments.
Who This Is For
Our Fractional CMO Service is the right fit if you are:
A solo or group practice generating $750K or more in annual production who knows you should be growing faster but aren't sure where your marketing is breaking down. A practice that has worked with agencies before and been disappointed. A dentist preparing a practice for expansion, acquisition, or sale who needs to demonstrate a reliable patient acquisition engine. A DSO or multi-location group that needs senior marketing leadership without adding to executive headcount.
Schedule a discovery call today with Sean Daily
Sean Daily’s Published Works
In Sean's latest book, "Adentify", he delves into the essence of what makes marketing truly effective in today's digital age. This concept is at the core of our Fractional CMO Services, ensuring that your business not only navigates the digital landscape successfully but thrives in it.
In addition to Sean Daily's extensive background in digital marketing and entrepreneurship, he has also recently authored "The Concise Guide to B2B Cold Emailing," a pivotal resource for marketers, sales professionals, and entrepreneurs. This book simplifies the complexities of B2B outbound communication strategies at scale, providing a clear roadmap for crafting effective cold emails. It's also an available tool in our Fractional CMO Services arsenal, reflecting Sean's deep understanding of the digital marketing landscape and his commitment to empowering businesses with actionable, results-driven strategies.
Trusted By Industry Leaders
Ready to build your marketing engine?
Schedule a discovery call today with Sean Daily and find out more about how our Fractional CMO Services can transform your business's marketing approach.