Customer Avatar form

About This Form
To better understand you and your ideal customers/clients we're having you fill out this form. An "Avatar" is a sculpted image of your ideal customers. This should not deviate too much from your average customer (aka, keep reasonable goals). Fill out as much detail as possible to better help us help you with your success.
Your Name*
Name of Your Business
Your Email Address*
Avatar Demographic
Age Range
Gender*
Relationship Status
- Single
- Searching
- In a Relationship
- Married
# / Age of Children
Living Location
Quote
What is a quote that your customer avatar would say? Example: "It's hard to find cheap electricians!" or "There aren't enough dentists near me." Feel free to include more than 1 quote.
Occupation / Job Title
Annual Income
Level of Education
Other Demographic Information
Avatar Goals & Values
Goals that your customer has
Can be in life or in business, as long as it relates to what you have to offer them.
Values
What aspects does your customer avatar hold to high regard? Example (if you were a preschool) "I only select the best for my child" would be a core value.
Sources of Information
Where does your customer avatar learn about information in your industry?
Books they read
Magazines they read
Blogs/Websites
Conferences they attend
Gurus / Wise Leaders that they follow
Other Sources of Information
Challenges & Pain Points
Challenges
Pain Points
What is driving them crazy? What is interfering with their success?
Objections & Role in Purchase Process
Objections to the sale
What is the biggest obstacle that prevents your customers doing business in your industry?
Role in the Purchase Process
ANY Other Information Not Mentioned Above
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About This Form

Avatar Demographic

Avatar Goals & Values

Sources of Information

Challenges & Pain Points

Objections & Role in Purchase Process

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