In recent years, ad campaign costs have skyrocketed for many brands and agencies, while corresponding advertising ROI has plummeted. The root of this problem is often directly related to audience identification and targeting. Most advertisers are ‘flying blind’ both in terms of knowing who is visiting their websites and landing pages, and struggle with developing winning audience targeting for their paid ad campaigns. The result is spiraling ad costs, lost revenue, and frustration.
Adentities solves these problems by employing big data technology along with AI to help you create audience targeting data that massively increases revenue while simultaneously reducing ad costs up to 80%. We provide both audience/visitor identification technologies as well as importable ad campaign data of web searchers currently in the market for your products and services. When utilized for remarketing and within paid ad campaigns, advertising problems are typically solved overnight.